I haven't read this yet, but I saw it referenced on a blog over at Integral Life and thought it was worth mentioning. 

 

Howard Bloom, The Genius of the Beast.

 

Some endorsements:

 

"Capitalism de- and reconstructed--capitalism with a heart--and brain: Howard Bloom's new book marshals his vast knowledge of history, deep cultural experience and broad scientific understanding to argue for a new way. Ever since I sent away for a marketing book in the eighties whose major advice was how much money you could make marketing marketing books, I was skeptical. But marketing genius Howard Bloom may have written the greatest marketing book ever--one that puts capitalism in its cosmic context."

~ Dorion Sagan, author of Acquiring Genomes: A Theory Of The Origin Of Species (with Lynn Margulis) and Notes from the Holocene: A Brief History of the Future.
 

"I imagine Howard Bloom's eyes laughing as he takes a sledgehammer to smash yet another giant icon: this time it's the sacred cow of capitalist macroeconomic theory. But when the dust clears -- and he's colorfully reconstructed the history of Western Civilization through the eyes of his latest mega-idea, it turns out capitalism is a good thing after all. We were all just wrong about why! Howard remains one of my favorite sources of new memes. Don't miss this one."

~ Richard Brodie, author, Virus of the Mind: the New Science of the Meme and original author of Microsoft Word
 

"Bloom makes a culture rock and roll as he blows away past myths, present cul-de-sacs, and future blind alleys. If the safest place in any crisis is always the hard truth, Bloom doesn't hesitate to tell us what's real, what works, and how we can escape the mess we are in. Pay heed!"

~ Don Edward Beck, Ph. D. Chairman, Global Centers for Human Emergence, co-author Spiral Dynamics: Mastering Values, Leadership and Change.
 

"In The Genius of the Beast, Howard Bloom achieves what he has set out to do—articulating a thoroughly secular call to what amounts to a spiritual mission. By tracing the capitalist impulse to innovate all the way back to its humble origins in bacteria and ants, Bloom conveys a powerful moral and evolutionary imperative for us to reinvent ourselves—and reinvigorate this system—for the sake of our collective future."

~ Andrew Cohen, founder EnlightenNext

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Thanks for the pleasant poke, Bruce,
I've had this book in my possession for awhile, bout time I started reading.
Best,
Doug

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